S.O.N.A.R. TOOLS

The most comprehensive SEO software that helps you achieve a successful digital presence in the online world.

Scientific Online Network Analysis & Research Tools

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MindSEO S.O.N.A.R. Advantages Summary

This powerful all-in-one SEO platform offers numerous features that will help you and your organization to optimize your online presence in a more efective and efficient way, enabling you to increase your website’s visibility in search engines and improving user experience, maximizing your online marketing results.

S.O.N.A.R. OPERATIONAL FEATURES

MindSEO S.O.N.A.R. provides you more than 60 SEO tools that will help you leverage traffic, leads and conversions, improving your digital presence.

These SEO tools are summed up in 12 main benefits, according to each operational feature:

WEBSITE AUDIT AND MONITORING

Crawls your website and performs technical SEO audits, tracking its optimization status and producing various insights about found issues and problems that need to be attended, allowing you to improve your website quality and performance. You can setup alerts to be instantly notified if your website faces negative ranking changes and about technical issues, like broken links and missing important backlinks.

CONTENT MARKETING AND KEYWORD RESEARCH

Empowers you to optimize your content marketing strategy. You’ll get insights from content trends and support for content editors and copywriting teams. You can monitor, plan, manage and optimize content that is ranked, linked and shared by others with the help of tools like Keyword Research, Landing Page SEO, Rank Tracking, Google Search Analytics, Social Media and Web Buzz Monitoring tools.

RANK TRACKING

Monitors your website’s ranking across global and local search engines, based on average SERP positioning, revealing which selected keywords are performing better. It also compares the ranking with your competitors, allowing for a continuous benchmarking. You can choose between hundreds of search engines (global, local, desktop and mobile search results), and track ranking oscillations of all kinds in organic search results, paid and vertical search results (videos, images, places, news and more).

WEB ANALYTICS

Monitors your website’s traffic sources (site referrals, organic search referrals, direct typing, paid search referrals, campaigns and social), their efficiency and geo-location. It also, provides traffic efficiency reports, analysing from goals and e-commerce metrics to new sessions and bounce rates. Data is displayed in several formats, compiled in tables and interactive charts and presented in a simple and intuitive way.

ON-DEMAND AND AUTOMATIC REPORTING

Produces insightful reports with one-click and allows you to export them to PDF or CSV files, or send them directly to your email. You can create and customize consolidated reports by choosing data from specific tools, for one or more websites you manage in MindSEO S.O.N.A.R. Tools. Schedule automatic report mailing or send them manually on demand. You can also fully-brand your reports to share them with colleagues, partners or clients.

COMPETITIVE INTELLIGENCE

Benchmarks your main competitors and provides you with several Competitor Spy tools and insightful reports in all MindSEO S.O.N.A.R. main group features. Spy on competitors – search keywords related to any domain or page and discover which ones your competitors may be targeting to, evaluates your competitors traffic and ranking, their link profile, the websites linking to them and their social citations, posts and engagement.

Learn More about the reasons why S.O.N.A.R. is the Best Value for Money SEO Solution for your online optimization needs and challenges.

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LINK MANAGEMENT AND MONITORING

Provides you with link analysis and acquisition/removal tools that help you optimise your link building strategy, to achieve bigger success in terms of traffic and ranking. You can also, manage and optimise your website’s link structure with the internal links optimization tools. This helps search engines understand which pages are really important. It also monitors the quality status and effectiveness index of valuable links that you decide to track.

SOCIAL MEDIA ANALYSIS

Allows you to monitor your brand awareness and web buzz based on chosen keywords, as well as your social media engagement and mentions – likes, comments, shares, tweets, and more. You can retrieve several user interaction insights from your Facebook pages and from your competitor’s pages. Thus giving you insights on what people like, comment and share most, confer the most popular content, and more. It also enables you to detect and create lead opportunities and enrol in conversations, to increase engagement rate.

CRAWLING AND INDEXATION MANAGEMENT

Provides access to XML sitemap generation, monitor and submission tools. The crawler monitor provides you a sitemap indexation report with the last date that search engine bots crawled your website. Submit your website to search engines that accept automatic To be found on the Internet, a website needs to be listed in major search engines, especially Google and Bing. For this purpose, MindSEO S.O.N.A.R. gives you access to 100 links from major search engines that accept automatic submissions. Manual submissions can be performed in standard directories and SEs, Local, e-commerce, content, blog and pay-per-click categories.

EVENT AND USER MANAGEMENT

Keep an historic registry of the main events that may affect your website’s performance, like dates of corrections and website improvements, finished SEO tasks, major Search Engine algorithms updates, press releases and inbound/outbound marketing events. You can monitor how events impact the website in several MindSEO S.O.N.A.R. Tools, as well as retrieve valuable insights to help you understand what might be affecting your website optimization, status and/or traffic evolution. It enables full user management, allowing you to control user roles, access levels (edit or read-only permissions to reports), types of view (define different set of reports to control which tools your users can access), which projects you want to share and the possibility to customise the platform interface appearance for each user/client.

LEARNING MATERIALS

MindSEO S.O.N.A.R. provides valuable learning materials compiled in a DIY (Do-It-Yourself) SEM/SEO Guide that will take you through website promotion stages and tasks. It provides also, a SEO report checklist that can be used both as a check list and as a client report.

SEO CONSULTING SERVICE

To help you get the best out of this SEO platform and implement an efficient search engine optimization strategy, MindSEO S.O.N.A.R. offers consulting support services on some of its plans. These services encompass, a dedicated account manager, periodic consulting calls/meetings, monthly reports and ad hoc reports.

Find Out How MindSEO S.O.N.A.R. may help you to Optimize Your Digital Ecosystem, providing you valuable and insightful data in a simple, graphical and intuitive format.

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WHY S.O.N.A.R. Tools?

S.O.N.A.R. is MindSEO’s Scientific Online Network Analysis & Research solution, a web-based Digital Intelligence software that tracks websites and specified digital ecosystems.

S.O.N.A.R. is more than just an SEO platform, it’s an all-in-one digital intelligence platform because it integrates several solutions for the main internet marketing disciplines – SEO, social media marketing, content marketing and marketing analytics – along with competitive intelligence reports and tools.

It helps agencies, marketers, IT and analytics professionals to manage and measure their efforts and digital marketing strategies, so they can develop a unified strategy to maximize their company’s online marketing results.

WHAT do you get with S.O.N.A.R. Tools?

You get all the most valuable digital marketing and SEO tools integrated into just one valuable digital intelligence platform.

Increase your digital ROI (Return On Investment) with the help of S.O.N.A.R. Tools, by understanding the factors that affect your business digital performance and using its tools to optimize and improve your online presence, increase search engine visibility and maximize online marketing results.Our subscription-based service offers many great advantages, an intuitive interface, more than 60 valuable features, training, and support, SEO specialist dedicated account, customized reporting based on website problems, high priority issues and much more.

S.O.N.A.R. offers solutions for any type of businesses, company size, and needs: Basic, Professional, Enterprise and Custom solutions.

If you are interested in becoming a partner, we have special partnership conditions for Agencies that partner with MindSEO and also for Startups.

HOW does it Work?

S.O.N.A.R. crosses all the information gathered with multiple third-parties’ APIs through its own algorithms. Some S.O.N.A.R. algorithms were develop using machine learning techniques that allowed to better fit the data gathered or queried on some of the S.O.N.A.R. Tools, and provide more accurate results.

When necessary and on occasion, crawlers and other S.O.N.A.R. Tools algorithms and features are quickly updated, in order to adapt to search engines’ core ranking algorithm changes that may affect the platform’s quality or to deploy new features and improvements. S.O.N.A.R. is in constant development to maintain its excellence and assure that you get the best digital intelligence platform in the market.

S.O.N.A.R. algorithms are part of MindSEO’s set of powerful bots, the N.E.M.O.S.™, our Network Exploring Machines & Online Scanners.

Learn more about how S.O.N.A.R. platform works on our Getting Started with S.O.N.A.R. section.

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Getting Started with S.O.N.A.R.

You can start working with S.O.N.A.R. in 3 simple steps:

ADD YOUR PROJECT TO S.O.N.A.R.:

Start by connecting S.O.N.A.R. Tools to your website’s Google Analytics and Google Search Console accounts. If you have one or more Facebook Pages, activate Facebook Insights for that pages too – this only requires one-time configuration;

LEAVE THE HEAVY WORK TO ITS BOTS:

Once connected, it crawls your entire website and digital ecosystem, combining all gathered information with additional data from several certified online sources to produce valuable reports and insights, which will allow you to optimize your online presence;

OPTIMIZE WITH THE HELP OF S.O.N.A.R. REPORTS:

Once the reports are ready, you can start correcting the technical SEO issues found, optimize your Content Marketing and Link Building and Management strategies, benchmark your competitors and monitor your website traffic and rankings.